The Shorty Hotel

BOUTIQUE HOTEL

An old ceramics warehouse from the 1890s, Shorter House is in the centre of the CBD. The building’s history inspires a unique authentic narrative for interiors and branding alike. The branding system is designed to be modular using ceramic maker’s marks, bold typography and a contemporary take on ceramic botanical illustrations. The interiors’ EQ colour palette will be complemented through marketing and website with the use of brave and bold colour combinations to create an aspirational destination for guests and locals.

Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Hotel Print Collateral
Responsive Website
Social Creative Style-guide
Custom Amenities & Merchandise

Copperbar

HOTEL COCKTAIL BAR

Riffing off the history of Shorter House (The Shorty) in a Speakeasy-style basement bar, we conjure up the world of unfired clay whilst offering cocktails served in curious ceramic vessels by bartenders in potters’ leather aprons. Patrons will enter through an alley way and makes their way into the heart of a kiln. Copper plates are traditionally used in the decoration of porcelain and copper is featured throughout the bar adding warmth and glamour to it deconstructed and raw interiors.

Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Hotel Print Collateral
Responsive Website
Social Creative Style-guide
Custom Amenities & Merchandise

Glaze

RESTAURANT

At the top of the building, above a repurposed pottery warehouse, is where the exotic beauty of ceramics will be celebrated. Also, with a nod to ceramic artist, Lulu Shorter’s travels with her father to places like China, England and India to discover new patterns and ceramic traditions. In stark contrast to the moody Speakeasy, here the vibe is an upbeat salon – layered, glossy, colourful and elegant – where you might tap on your laptop by day, then shout-whisper into your date’s ear by night. A cherry on the top, the perfect roost, the place to see and be seen.

Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Hotel Print Collateral
Responsive Website
Social Creative Style-guide
Custom Amenities & Merchandise

Lulu

RESTAURANT

LULU, named after the ceramic artist, Lulu Shorter, is the all-day dinnng and cafe in the The Shorty. It celebrates the art of Kintsugi, of making something perfect out of the imperfect, and highlights the natural features of the original warehouse building.

The space will offer a cool multi-purpose meeting, working and socialising spot for locals and guests.

Brand Positioning
Brand Narrative
Brand Identity
Signage and Wayfinding
Custom Artwork
Hotel Print Collateral
Responsive Website
Social Creative Style-guide
Custom Amenities & Merchandise

Tatler

NIGHTCLUB AND BAR

In a very special location laden with history at the centre of Sydney’s colourful Darlinghurst, we worked closely with owners to develop a brand voice and narrative that we could weave throughout the venue, uniting a variety of F&B offerings and event spaces.

And so the Ringmaster was born. Eccentric, unpredictable and full of delight, our character gave us the ability to develop confident brand identities for each space enjoying cohesion and differentiation at the same time.

Brand Identity
Signage and Environment
Restaurant collateral
Websites and digital

Goodwill Society

TERRACE CAFE-BAR

The Goodwill Society is a cafe and restaurant in the vibrant heart of Darlinghurst. The owners wanted a brand presence that communicated a fresh take on the cafe idea where good ideas and good food can connect.

Brand Identity
Signage and Environment
Restaurant collateral
Take away packaging
Websites and digital
Merchandise and retail

The New Hotel

HOTEL

Drawing on the richly checkered cultural heritage of the east coast, the New Hotel has a revivalist vibe. History is re-invented through a visual language referencing the seaside motel chic of the 50s and 60s, skate and surf culture of the 70s, and party excess of the and 90. The New Hotel is a concept to create its own legendary place in the history.

Brand Identity
Hotel Collateral
Signage and Wayfinding
Marketing collateral
Merchandise and retail

Cocochine

RESTAURANT

Steeped in authentic heritage, Cocochine is a unique French-Vietnamese restaurant concept for the Sydney CBD by Nahji Chu.

Brand Identity
Signage and Wayfinding
Marketing collateral
Merchandise and retail

Aura Rosé

BRANDING / PACKAGING

Aura Rosé is a premium Australian wine from South Australia. With a summery vibe, we sought to create a brand and packaging that would sit equally well in an inner-city bistro as a beachside restaurant.

Brand Identity
Marketing collateral
Websites and digital
Merchandise and retail

Brentwood Hotel

HOTEL, WELLINGTON NZ

The Brentwood Hotel in Wellington is undergoing a major renovation to return its design aesthetic to its classic mid-century roots. With a narrative inspired by The Rolling Stones’s visit in the 60s, we have created a refreshingly playful new brand identity.

Brand Identity
Hotel Collateral
Signage and Wayfinding
Marketing collateral
Merchandise and retail

Saigon Street

RESTAURANT | BALI

Saigon Street is a popular Vietnamese street-food restaurant in Petitenget, Bali. We created the brand identity, restaurant collateral, take-out packaging and signage.

Brand Identity
Hotel Collateral
Signage and Wayfinding
Marketing collateral
Websites and digital
Merchandise and retail

Crinitis

RESTAURANT CHAIN

Criniti’s is a family-owned restaurant chain founded in 2003 with 12 restaurants across Australia. We undertook a major rebrand for the chain, revitalising the brand across all marketing channels, and in restaurant environments.

Brand Identity
Brand Guidelines
Packaging
Marketing collateral
Websites and digital
Brand environment

Merchant

OFFICE SUITES

Commercial Suites adjacent to Martin Place in the heart of Sydney’s CBD, Merchant is the leading the wave of apartment-style offices for the ideal work-life balance. We drew inspiration for name and narrative from the historic site, where Australia’s early merchants warehoused and traded goods. This provided a rich visual tapestry to bring the brand to life through signage and wayfinding, artworks, website and marketing collateral.

Brand Identity
Naming
Signage and Wayfinding
Cafe-Bar collateral
Website
Video
Marketing Suite

The directors.